Jeremy Lobdell
Fear_No_Food_Lockup_With_Food.jpg

TUMS - Fear No Food

Here's your new food mantra. We made it for you after a lot of soul-searching. Because with TUMS, no food is off the table. - Meatball #FearNoFood

Role: Art Director + Designer

Here’s your new food mantra. We made it for you after a lot of soul-searching. Because with TUMS, no food is off the table. #FearNoFood

Food for thought

Food for thought

Does a program lockup always need to be 2D?
Does it always need to look like a traditional logo?
I wanted to push the envelope with this one and make sure our bold CTA was backed up by a bold lockup.

Vector Showcase

Vector Showcase

It’s important to consider all of the details!

Full Food Lockup

Full Food Lockup

Instead of showing a full-bleed image of greasy food and adding a logo, I wanted our CTA to be the hero, but it needed to be paired with the food. Because the food is now incorporated into the lockup, this can be used as the main visual for mediums such as social, OOH, print, etc.

Horizontal Version

Horizontal Version

This horizontal version was created purposefully for traditional logo uses such as banner ads, or other extreme horizontal pieces.

TUMS_FNF_Logo_Horiz_Vector.jpg
 We encouraged our fearless foodies to continue their delicious journey by giving them some backup via savings.

We encouraged our fearless foodies to continue their delicious journey by giving them some backup via savings.

TUMS_Fear_No_Food_300x600.gif
TUMS_Fear_No_Food_728x90.gif
 The client believed in this campaign so much that they displayed OOH banners on the outside of their HQ right outside of Busch Stadium in St. Louis, MO.

The client believed in this campaign so much that they displayed OOH banners on the outside of their HQ right outside of Busch Stadium in St. Louis, MO.

FNF_PAGES_1.jpg
 Unique window decals caught the attention of thousands of baseball fans, encouraging them to face those loaded nachos face first.

Unique window decals caught the attention of thousands of baseball fans, encouraging them to face those loaded nachos face first.