COLLAB MARKETING OBJECTIVES
Drive awareness, traffic and conversion with paid social and display creative supporting new baby registry program and drive sign-ups.
RESULTS
$49M Impressions / +$1.5M Clicks / 1.1M orders / $3.7M in Sales
ROLE
Lead Art Director & Designer
Worked with video team, editing team and writing partner for video and image campaign assets.
Designed, created and owned all Social, Pinterest and OLV assets for Sales, Reach & Traffic funnels.
Awareness & Conversion - YouTube Bumper Ad
Conversion - Pinterest Carousel Pin (Baby Gear)
Awareness - Social Feed Ad
Conversion - Social Story (Baby Gear)
Conversion - Social Story (Real Registry - Partnership with @Homeyohmy)
Conversion - Pinterest Video Pin (Must-Have Furniture)
Awareness - Social Story
Conversion - Social Story (Must-Have Furniture)
Conversion - Social Story (Real Registry - Partnership with @megmcmillin_)