PATCH NYC designers Don and John are children at heart so they were very happy to work two years in a row on special Halloween collections exclusively for Crate and Barrel.
The designers focused on iconic spooky characters rendered in Don's distinctive ink drawn style then they designed patterns and shapes inspired by each of their Halloween motifs. The result is a collection of tabletop serving pieces, kitchen utensils, linens and decorative items including two sculptural incense burners, a Skull and an Owl.
"One part vintage ephemera, one part folklore frights, this exclusive collection takes an inspired approach to Halloween."
ROLE
Lead Art Director & Designer
Concepted and designed the logo lockup/system, all packaging design, in-store display and in-store signage.
Pen and paper to digital. Determine all use-cases and create all versions for all mediums.
Collaboration stage. Work with product design team to develop inspiration for designs.
Concepting & Mockup Stage: Receive product samples and start design exploration.
Presentation Stage: Mockup up designs and place into real-life situation to evaluate.
Design Stage: Gather all inspiration, materials and files and get lost in opportunity.
Design Stage: Detail of Skull Incense Burner
Design Stage: Detail of Skull Incense Burner
The Frame Stage: Place all products, designed packages and signage into our mock frame that determines how it will look in-store.
The Frame Stage: Place all products, designed packages and signage into our mock frame that determines how it will look in-store.
Final Stage: Products, Packaging and Signage hits the stores.
Final Stage: Products, Packaging and Signage hits the stores.
Final Stage: Products, Packaging and Signage hits the stores.
Final Stage: Products, Packaging and Signage hits the stores.