Shinola x Crate&Barrel

Introducing a new collaboration by two distinctive American brands.
A mutual commitment to maker and craft. The shared belief in building things well or not at all. And Detroit style for days.

Collab Marketing Objectives

Excite existing customers and reactivate customers with outdoor newness
Acquire new customers. Shinola fans/customers, male design enthusiasts, watch collectors/enthusiasts.

Results

1.1M Impressions / $1,808,293 in sales / 7.19 ROAS

ROLE

Lead Art Director & Designer
Worked with video team, Shinola team, editing team and writing partner for video and image campaign assets.
Designed, created and owned all OLV + Social assets for Sales, Reach & Traffic funnels.