Leanne Ford x Crate&Barrel

Collab Marketing Objectives

Create a campaign that brings this partnership to life across all marketing channels by taking a refreshed and digital first approach.  

Inspire customers by showcasing whimsical, warm, dreamy spaces outdoors, and kids & babies indoors, with Leanne’s signature modern-cool style.
Generate excitement and buzz by leveraging Leanne’s star power and create messaging to her fans/followers.
Capitalize on Leanne’s charisma, ability to engage with customers and her added personal touches to create a truly special and engaging experience for our customers.
Create content showcasing Leanne’s highly sought after style POV for outdoor and Kids & Babies.

Results

1.8M Impressions / $853,775 in sales / 6.24 ROAS

ROLE

Lead Art Director & Designer
Worked with video team, Leanne Ford, editing team and writing partner for video and image campaign assets.
Designed, created and owned all OLV + Social assets for Sales, Reach & Traffic funnels.